Enbridge Tour Alberta for Cancer
MORE LIFE
Coming out of a two year pandemic, Albertan’s were faced with “good deed fatigue” after going the extra mile at home, at work and in their communities. We wanted to reposition the Albertan bike ride for cancer not just raising money for a good cause and putting the focus on doing something amazing.
More life is the greatest, loftiest of goals. This campaign is about connecting the desire for more experience - outdoors, with friends, among the natural world - with the desire of the community to seek more. MORE is a mantra, a blessing, a cause, an addiction. We say it with every pedal and push, with every log thrown on the fire, with every pill swallowed. We want more, we need more. We hope for more. We search for more. Being part of Tour Alberta is dedicating yourself to More Life.
The
Unreturned
More Life
Hidden Reminders
Cavendish Farms
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant.
CD: Dan Strasser CW: Michael Goldlist
CM: Nikki Kennedy PM: Vinay George STRAT: Ed LeeThis is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.