Post-COVID, at-home beverage sales soared but depot visits dropped, leaving 400 million recyclable containers unreturned across Alberta. We launched The Unreturned to gamify recycling—turning empties into characters in order to rally Albertans to contain the unreturned.

Depot Adventure Time: Season Two leveraged AR technology and a fully integrated OO and digital campaign. By scanning a QR code users can identify unreturned beverage containers in their own space. The campaign spanned display ads, video, OOH, TV, radio, mailers, gamified digital, transit wraps, and a two storey experiential installation to identify the unreturned and bring them to the depot for sweet merch.