By.ABL

Combining three aspiring sommeliers in Calgary. Brittany A, Jenny B, and Matt L wanted to establish a look and feel of their brand, by.ABL before the launch of their first wine. By.ABL was created as the acronym of their last names and became a device to name of their wines. We created a wordmark in order to  of their brand name that was adaptable to inspire each of their wine titles. Two labels were created for their two wine releases of crush.ABL (2019) and pop.ABL (2021). by.ABL wanted their labels to be bold, bright, and fresh to stand out on wine shelves. 

Crush.ABL is literally that - a crushable Syrah with a beautiful colour. Inspired by a topographical map of Calgary layered three time to represent the three partners. Crush.ABL notably was sold at Deane House, Model Milk, Bin 905, Vine Arts, and Metrovino. Pop.ABL is a gorgeous summer rose with notes of fresh watermelon that inspired the colours and “pop” in the name and label.