To maximize reach and impact, we adapt content for Instagram (reels, stories, organic posts), Pinterest, TikTok, Facebook, LinkedIn, and the Cavendish Farms website. Each post is optimized to fit platform trends while maintaining brand consistency. Our process blends graphic design, animation, video editing, and trend-watching to ensure Cavendish Farms stays relevant in the ever-evolving social media landscape. By streamlining content creation and repurposing assets efficiently, we maintain a consistent, engaging presence that resonates with audiences. Our approach ensures Cavendish Farms remains a go-to name in frozen potato products while fostering strong connections with its online community.

Since November 2023, we've helped shape the social presence of Cavendish Farms across Instagram, Facebook, Pinterest, LinkedIn, and TikTok. Working from existing video, photography, and brand assets, our team developed a consistent visual identity while adapting content to fit each platform’s audience and performance insights. My role focused on video editing, trend research, sound curation, and showcasing products and recipes in engaging ways that felt both polished and playful. This project pushed me to grow creatively over time, balancing strategy, collaboration, and a genuine love for making fries look irresistible.

CREDITS:
ACD: Gwyneth Christoffel CM SOCIAL TEAM: Bailee Wilson, Sarah McCallum, Asheley Elkin

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