Alberta Association of Optometrists
Eyes For Eyes
If we don't take care of our eyes, who will? In a big world that often overlooks them, one small eye is rallying hard for the cause of better eye care.
ABOUT
THE PROJECT
Project Type:
[Integrated Campaign] [2025]
Determined and passionate, this tiny but mighty character is on a mission—protesting on behalf of all eyes that have gone unseen for too long.
A small claymation eyeball in real-world situational settings. Each scene uses real photography to match the message, with our tiny character placed in everyday situations. The eye is fighting for attention and standing up for a cause—but always in a fun, endearing way that makes you want to root for it.
CREDITS:
ECD: Ron Smrczek CD: Matthew Allen CW: Jamie Doyle SR. AD: Dylan Smith
3D Model+Animation: Denise Maltan TV Animation: Mountain Fold Studios