Dairy Farmers of Ontario
The Science of Milk Refresh
Medical and health information has become tired, overwhelming, and uninformative. Ontario Health care professionals (HCPs) and consumers, may not know the significant health benefits milk provides.
ABOUT
THE PROJECT
Project Type:
[Brand Refresh, Online + In-Clinic Print] [2023]
Dairy has been a highly controversial topic in media today as myth swirls around dairy allergies, sensitivities, and differentiating the benefits of milk vs plant-based options. Many may not know that milk has many science-based nutritional attributes that their patients and clients at various life stages can benefit from. Let’s remind them that milk nourishes the body and mind by sharing easy-to-find and digestible information in a single source/hub they are inspired to share with their professional and personal communities.
We developed an updated and fresh look and feel for the Science of Milk creative platform that is aligned with Dairy Farmers of Ontario’s master brand to help associate our content with informational, science-backed information on the nutritional benefits of milk. We updated a variety of digital and print assets applying a consistent look and feel to break down the information into digestible and retainable resources.
CREDITS: ACD: Alex Van Der Breggen PM: Meryn Jackson