Cavendish Farms
The Official Fry of Watching Hockey
Hockey fans are fuelled by Cavendish Farms French fries Canada-wide. We want to be front and centre, to show our dedication to being the ultimate hockey-watching snack.
ABOUT
THE PROJECT
Project Type:
[Rink LED Production + Influencer Content] [2024]
Cavendish boldly claims space as the Official Fry of Watching Hockey in the hearts and minds of hockey fans. We want to show that our dedication to making the crispiest, tastiest fries is equaled by the dedication Canadian’s show to their team wether it’s rink-side or at-home.
With placements inside arenas across Canada and live during Top Prospects Canada/US Hockey, we leveraged Cavendish “falling dries” and the ‘Official Fry of Watching Hockey’ platform to drive brand recognition that nothing better goes with watching the hockey game than Cavendish Farms fries. We developed the creative assets for the upcoming hockey season’s in-venue and on broadcast (DED) and provided strategic creative suggestions that reflect the specific markets as well as how all the assets work together and made recommendations on how to adapt for each location.