Flex Developments
The Winslow
Living at The Winslow means being immersed in the culture and energy of Halifax's North End — consistently ranked among the most walkable, liveable, and desirable neighbourhoods in Atlantic Canada. Elevate your living experience in Nova Scotia.
ABOUT
THE PROJECT
Project Type:
[Visual Identity] [2023]
The Winslow is a brand identity for a 7 story 84-unit luxury rental apartments at the corner of Windsor & Willow in Halifax's North End. From your morning coffee on Agricola Street to evening entertainment at the Halifax Forum, everything you need is steps away.
Given building renderings, we creating a logo, colour palette, and front building hoarding for the future build. The shape of the logo and word mark were inspired by the use of glass, reflections and repetition used in the architecture. The colour palette was inspired by the colours and wood finishes of the build. All meant to feel inviting, chic, and upscale while working as accent colours with light tones being used in the interior.